Blog

Most businesses pride themselves on the standards they show to both their customers and their staff. A standard can only be defined if it has been repeated to the point of mastery; which is where businesses operations comes in. Combining years of research, hard work and critical thinking, operations shines brightest when it becomes the norm for your business.

The path to making a business successful is paved by your operational processes. From managing finances to the day-to-day runnings, operations are the lifeblood of what keeps a business afloat. This makes it crucial to identify and solve key operating issues as soon as they present themselves.

Swiping left and right may seem easy, but with over 50 million users worldwide, managing Tinder is no walk in the park. The very simplicity of it is the key to its success - with such a straightforward method of operations, Tinder has provided a very simple model of operating that other business can learn from.

It’s a saying we’ve heard a lot: “Work during work, and don’t let it interfere with your personal affairs.” It’s sound advice - but it’s something difficult to get into, given with how easy it is to micromanage affairs at work. Keeping a healthy distance away from your business isn’t only efficient, but extremely helpful in keeping your activities well-rounded and your stress low.

There’s so many things to do and such little time - a common complaint of the businessman today. While it’s tempting to keep micromanaging everything yourself, you may want to look into delegating tasks instead.

Running a business often means that you will be faced with situations that require you to think fast and yet think well. Business operations that call for such judgement and decisive action are made up of different situations that can get in the way of making good decisions - or help you make them.

According to the laws of thermodynamics, a machine can never be a 100% efficient. Even if it is perfectly calibrated, effort, time and energy all need to be expended to keep it running at optimal levels - otherwise, the machine starts to quickly break down.

Operations can often be considered as the oil that keeps a business running smoothly; it’s what keeps everything together and in working order. However, a lack of operations has the potential to bring your entire business to a standstill, too much and your business can crack under pressure; it is all about keeping a balance within the workplace.

Marketing often presents visible (and invisible) pitfalls that even the most experienced of marketers can fall into; holes in your marketing strategy that can end up derailing your entire campaign. We’ve identified four marketing risks that can bring an end to your marketing campaign - we’ve also listed the lessons that you can learn from them!

Communication is always tricky, especially between a business and its customers. Often this is tied to the company failing to engage with their audience or misusing communication channels and platforms- that is where marketing comes in.