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Your unique brand identity allows you to distance your product or service from your competitors’. Without it, your customers would have no need driven reason to pick you instead of any of the other dozen or so businesses offering the same services and commodities. Building your brand means giving them a unique reason to see your business as the better option - and an essential part of this is content advertising.

Why do we seek customer feedback? Often, it is simply because we want to gauge the success - or failure - of a particular endeavour. A “good job” or a “well done” is all well and good, but customer feedback can be much more.

Marketing departments often put a large percentage of their assigned budget into advertising. With good reason - advertising means more views, which translates to more leads, more possible customers, and better revenue. However, this equation is notoriously fickle, sometimes eating up an entire department budget with only diminished returns to show for it.

Services are rapidly becoming the most common commodity sought after by both consumers and business around the world, making marketing for it quite a challenge. After all, the outcome itself has no tangible product - so how can you market a process?

Influence grows rapidly. Carefully tended, an individual can reach and affect an entire audience - something that even marketing groups struggle to do.

Foundations form the core of any well-built and well-maintained business, a standard which the brand, its employees, and its audience have come to expect. A good foundation is one that can uphold expectations, provide a vision for the future, and become a standard in the industry.

Digital marketing: the new frontier of every business looking to grow and maintain its presence in an interconnected world. The internet brings an endless amount of possibilities for users, making it increasingly important to leverage the platform to its best ability.

Understanding why your customers ‘want what they want’ has long been debated by businesses and brands, and with good reason. If you understand your audience’s buying behaviour, you can craft more targeted ads, better engagement events and maximise brand exposure; unfortunately, it’s far from an exact science.

Marketing often presents visible (and invisible) pitfalls that even the most experienced of marketers can fall into; holes in your marketing strategy that can end up derailing your entire campaign. We’ve identified four marketing risks that can bring an end to your marketing campaign - we’ve also listed the lessons that you can learn from them!

Remember the old mobile game “Snake”? Originally, it was a 1970’s arcade game that was ported to Nokia, experiencing a resurge of popularity all the way to 2013. Even today, a lot of people will feel nostalgic when recalling this particular game and its simplistic design, especially when reflecting on its variety of obstacles and hours of fun - coupled with a very drained cellphone battery.