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Remember the old mobile game “Snake”? Originally, it was a 1970’s arcade game that was ported to Nokia, experiencing a resurge of popularity all the way to 2013. Even today, a lot of people will feel nostalgic when recalling this particular game and its simplistic design, especially when reflecting on its variety of obstacles and hours of fun - coupled with a very drained cellphone battery.

In business, things can often seem too good to be true - in a lot of instances, this can unfortunately be the case. It is also where most business and marketing offers fall short, which leads to the question; how exactly can you craft an offer that your consumers can’t refuse?

Marketing plans: they increase the revenue you may gain, improve visibility, and most importantly, give you an advantage over the competition. Built on campaigns and expanded through strategic deployment of content and activities, they contribute to the all-important brand image.

An integral part of (but not to be confused with) a business plan, a marketing plan has plenty of subtleties around it that can be easily confused with the requirements of a solid business plan. Here’s a few insights that can help you differentiate them - and ace that marketing strategy in the process.

Brand visibility - the single message you can project to your audience that says your brand is worth investing their time, effort and money in. Through channels such as inbound marketing, outbound advertisements, social presence and business development, you can achieve optimum brand visibility. This allows you to set up a system where your brand doesn’t need an introduction (often the first difficulty encountered by brands).

There are a variety of ways you can build brand visibility and high reception to your services online and offline. However, there are two strategies that you can apply to your own business when it comes to brand visibility.

The rising numbers of both emerging companies and crowdfunded campaigns are ushering in a new need for management. We’ve all heard stories about the successful company that eventually failed due to the lack of proper management and poor business development strategies with growing their brand - but the good thing is that you can learn from their mistakes.

Here are some essential branding tips for startups that will grow your brand:

If the numbers from the Australian Business Statistics are any indication, now is the most opportune time for business owners and HR specialists to shape up and improve their recruitment strategies. According to the latest figures from ABS, there is a 2% increase in employment in the country this year compared to last year. With stricter competition ahead, is it possible to increase headcount without compromising the professional capabilities and credentials of the recruits? The simple answer is yes. But first, it is imperative to seek out virtual business consulting in order to map out the best practices for recruiting the best candidates. Here are some recommended tips to get your recruitment program right on track:

The numbers are out! According to the figures released from a recent Organisation of Economic Cooperation and Development (OECD) study, 14% of employees in Australia work very long hours, going beyond the average set by the OECD. In some respects this research is a cause for alarm, however there are ways to improve and promote efficiency within the workplace before completely burning the candle at both ends. Take a look at the following helpful tips for improving work-life balance programs in the workplace:

Employee turnover is a concept that can be interpreted in many different ways. For a startup business owner, employee turnover could be nothing more than a little bend in the road. However, for a seasoned employer it may mean a different story altogether. This involves calculating costs that are both directly and indirectly associated with hiring new employees including the costs of job advertising, recruitment agencies and payment for training and onboarding sessions. To steer clear of these, strengthening your employee retention policies is a good call. Start small by reading the following recommendations of how to retain your best employees:

Official figures from the Australian Bureau of Statistics shows a significant increase in the number of employed persons in Australia for 2016. The data to back this up indicates a substantial flow on effect, especially for HR professionals who are eager to retain the right employees. The question is, what does it take to keep employees interested?