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Foundations form the core of any well-built and well-maintained business, a standard which the brand, its employees, and its audience have come to expect. A good foundation is one that can uphold expectations, provide a vision for the future, and become a standard in the industry.

Digital marketing: the new frontier of every business looking to grow and maintain its presence in an interconnected world. The internet brings an endless amount of possibilities for users, making it increasingly important to leverage the platform to its best ability.

Understanding why your customers ‘want what they want’ has long been debated by businesses and brands, and with good reason. If you understand your audience’s buying behaviour, you can craft more targeted ads, better engagement events and maximise brand exposure; unfortunately, it’s far from an exact science.

We may like to think of business plans and budgets as pillars that can weather any storm, but it’s an undeniable fact that there are simply too many things that can’t be factored into a plan in order to predict the future market.

It’s often said that extraordinary measures are behind the most ordinary of things - and that can certainly be said about business. Giants in the industry have managed to get to where they are by remaining consistent and upholding high standards throughout their years of operation.

Visibility is a huge investment that is made by all businesses today, and for good reason: more visibility means a bigger audience, and a bigger audience means more prospective customers and profit. This is why a large part of a company’s marketing expense is spent on advertising.

In the business world, names and branding play a significant role in making businesses profitable and attractive to investors. It’s an asset: something of value to your company that can drastically change how high or low your overall position is in the market. Once you have valuable assets, you can start thinking about giving shares, selling stocks and forming partnerships; however, the main issue then becomes finding out how much you are worth.

Having a successor is more than just ensuring you have someone to look after your business - it’s a worthy investment to make sure that everything you and your company have accomplished will endure. Succession planning relies on developing one of the core components of your business: people.

During the early stages of a business, it is common for business owners to use their personal capital to jumpstart it. As the enterprise continues to grow, the line between personal and business finances becomes blurry.

Money matters- the bane of every business. Just the mere existence of your business means expenses, and that’s before you factor in the costs associated with actually operating. It’s difficult to juggle expenses with the day to day management of your business’ operations.