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Your business’s operational plan describes how your business will be structured. It indicates the strategies you will use to realise all the plans and objectives you have set for your business. In other words, it is your business’s execution strategy in written form.

Any virtual CFO can attest to the fact that business success is not just about the financials. While profitability still plays into the picture, there are other factors to consider as well.

Social networking is one of the most effective marketing tools for any kind of business. With a strategy that combines the principles of Search Engine Optimisation, Content Marketing, and Graphic Design, advertising or marketing through social media becomes a surefire investment with a huge ROI. Not only that, it can greatly improve the business’s customer service operations.

Employee engagement can be misinterpreted as both employee happiness and employee satisfaction by even the most successful business owners. We can’t blame them for this mistake, but it is time that we correct it.

Marketing is one of the most important aspects of business, despite how often it gets bumped off for more immediate concerns. Rather than seeing it as an added expense, your business’s chosen advertising strategy should be treated as an investment. Effective advertising enables you to maximise your brand’s impact, generate sizeable returns and engage both new and loyal consumers.

Statistics on collaborations with banks suggest that only four out of five small business loan applications are accepted and processed seamlessly. Thus, alternative funding is one of the most sought-after solutions of small business owners when bank funding seems to be too difficult to obtain.

Here’s a question that all business owners need to ask themselves: Is my business’s information and data safe online?

Running a business is hard work in itself; but when intimate relationships enter the picture, imagine how much more hard work that entails.

Tax compliance is considered as one of the most testing tasks for a small business owner, especially for one who is not too knowledgeable about finance and accounting. However, to push for business process improvement and business development, a business owner must be able to sift through tax information and practices and pick out the ones that only cause mishaps.

It comes as no surprise that Wi-Fi connectivity is one of the biggest motivators for customers and clients to stay in particular establishments. Thus, small businesses, seeing this as a marketing strategy, have started to offer free Wi-Fi in order to attract an increasing number of customers.