Looking into LinkedIn for Your Business: The Essentials


Social networking is one of the most effective marketing tools for any kind of business. With a strategy that combines the principles of Search Engine Optimisation, Content Marketing, and Graphic Design, advertising or marketing through social media becomes a surefire investment with a huge ROI. Not only that, it can greatly improve the business’s customer service operations.

Enter LinkedIn, the social networking platform for professionals. Management consultants and marketing experts consider LinkedIn to be an excellent venue for headhunters, HR managers and new businesses looking for partners or opportunities.

Your LinkedIn profile provides potential clients, customers, investors, suppliers, partners and other business people with a comprehensive summary of you and your business. It can also link them to your other social media platforms and websites where you can showcase your brand’s specialties.

To make your LinkedIn profile page both professional and attractive, there’s only one simple rule: Don’t skimp on your details! Here the four main parts of a LinkedIn profile page - the parts that you definitely need to invest time in improving.


Your profile headline is actually the most important part of your page. It provides you with a professional ‘identity’ that showcases what makes people want to click on your profile to learn more about your brand. It is essential to make it as compelling as possible.

Remember to use keywords—seek assistance from your SEO team—when creating your headline. These keywords should focus on what your brand’s specialisations are.


LinkedIn has a strict rule about profile photos. As a matter of fact, users with only the default grey avatar as their profile photo - meaning users that have yet to upload a profile photo - are relegated to the bottom of search results.

Keep your photo professional. Since your profile photo will be associated with your brand, it is highly advised to use one the represents what your business is all about. However, remember not to use your brand logo as your profile photo, as it is considered a violation of the LinkedIn End User License Agreement.


Users click on your profile to learn more about your business. Thus, you may want to consider giving a brief history of your brand and its objectives. Include the business’s lists of products and services, and let your viewers know what your specialisations are.

Sell your business, but keep everything—from the tone to the content itself—parallel to brand identity and guidelines.


This section allows you to add links to your website and other social media accounts. If you want more web traffic, you may want to utilise this area of your profile page.

Make sure that you key in important contact details so potential clients and partners can get in touch with you should they want to start a business relationship with your brand.

Your LinkedIn profile page says a lot about your business and its processes. Make sure that you manage this effective marketing device properly. Always keep in mind that starting your success depends on the first-degree connections that you make.


For more information regarding social media marketing and strategies, you can download our eBook now. You can also get in touch with our team of professionals and experts at myCEO to discuss all your business-related concerns and queries.

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Topics: Marketing

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