Blog

Driven entrepreneurs tend to develop tunnel vision in pursuing their goals. As the business grows, opportunities as well as challenges naturally arise. The fact is, there’s never going to be a time of inactivity in a business. It will always require time, resources and hard work, and there will always be yet another problem. Opportunities will come and go. Such is the life of an entrepreneur.

To a certain extent, business IS personal.

Like your other personal relationships, corporate relationships with business partners, clients, employees, bosses, co-entrepreneurs and prospective clients are strengthened by establishing rapport and genuine friendship.

As the holidays roll in, the season’s impacts (whether positive or negative) will start to show in virtually every aspect of your business. From your inventory, accounting books and sales records, to your employees’ general mood and consumer behaviours, the holidays change everything.

In this constantly connected world, digital marketing has certainly changed the landscape for SMEs. From social media advertising to search engine marketing, from video clips to ad placements all throughout the internet, there are plenty of options out there in reaching out to consumers and letting them know what you have in store for them.

Building up your brand’s image and establishing your presence via traditional media both have many positive effects for your business. Aside from the publicity and top-of-mind awareness, a strong media presence is the chance for your brand to inform the audience about what your business does and what it stands for.

This holiday season, every business should prepare for the sudden rush in consumer demands. For most industries, stocks and supplies fly off the shelf during the holiday season. As such, getting caught unprepared and running out of products/supplies can have serious repercussions for your business in terms of loss in potential sales and reputation.

Cloud computing can be difficult to understand for entrepreneurs who have no background in IT systems and the latest tech. A revolutionary way that enables businesses and private users alike, cloud computing is a service provided by companies through the internet.

Price promotion is a common tactic in bumping up sales for short periods of time. As a crucial function of the market, pricing carries weight in attracting potential or previous customers. Given its relevance, pricing could also have a bearing in terms of your brand and its perception in the market.

In competitive job markets, retaining high quality talents and employees can be problematic. Aside from the existence of countless other growth opportunities, issues with the management, personal reasons, job fit and other issues can plague your employees and cause them to rethink their career within your company.

Forget the hardware and software for a minute - the IT department is only as good as the people within it. Your IT team supports all other aspects of your business by providing resources and technologies that help improve efficiency and effectiveness. Without them, your cutting-edge system means nothing.