--- title: Blog | myCEO | Marketing (2) description: Marketing | (2) --- [![MyCEO Blog](https://blog.myceo.com.au/hs-fs/hubfs/logo.gif?width=380&height=100&name=logo.gif "MyCEO Blog")](https://www.myceo.com.au) (02) 4928 8310 - [Facebook](https://www.facebook.com/MyCEObusinessconsulting) - [Twitter](https://twitter.com/myCEOau) - [Linked In](https://www.linkedin.com/company/4872295?trk=tyah&trkInfo=clickedVertical%3Acompany%2Cidx%3A1-1-1%2CtarId%3A1429070456137%2Ctas%3AmyCEO) - [Youtube](http://youtube.com/) - [Google+](https://plus.google.com/u/0/109897526360349126052/posts) - [Home](http://myceo.com.au/#myCEO) - [About](http://myceo.com.au/about/) - [Services](http://myceo.com.au/#services) - [Our Packages](https://info.myceo.com.au/our-packages) - [Financial](http://myceo.com.au/services/financial/) - [Human Resourcing](http://myceo.com.au/services/human-resourcing/) - [Information Technology](http://myceo.com.au/services/infotech/) - [Operational](http://myceo.com.au/services/operational/) - [Marketing](http://myceo.com.au/services/marketing/) - [Contact Us](https://info.myceo.com.au/contact) - [Blog](https://blog.myceo.com.au) # Blog ## [Keeping An Eye On Your Neighbours: Competitive Marketing](https://blog.myceo.com.au/keeping-an-eye-on-your-neighbors-competitive-marketing) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Jun 16, 2016 9:30:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/Keeping_An_Eye_On_Your_Neighbours_Competitive_Marketing.jpg) ](https://blog.myceo.com.au/keeping-an-eye-on-your-neighbors-competitive-marketing) Marketing is an ever changing and adaptive environment; therefore, it is extremely important for brands and businesses to keep up within their industries. One of the best ways to do this is to keep an eye on the competition and adjust marketing strategies accordingly. If you build on your competitors strategies and methods, you will be able to get a better idea of what you need to achieve in order to stay ahead. [Read More](https://blog.myceo.com.au/keeping-an-eye-on-your-neighbors-competitive-marketing) ## [3 Tips On Creating Irresistible Offers](https://blog.myceo.com.au/3-tips-on-creating-irresistible-offers) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Jun 14, 2016 9:30:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/3_Tips_On_Creating_Irresistible_Offers.jpg) ](https://blog.myceo.com.au/3-tips-on-creating-irresistible-offers) In business, things can often seem too good to be true - in a lot of instances, this can unfortunately be the case. It is also where most business and marketing offers fall short, which leads to the question; how exactly can you craft an offer that your consumers can’t refuse? [Read More](https://blog.myceo.com.au/3-tips-on-creating-irresistible-offers) ## [Effective Starting Points for Digital Marketing](https://blog.myceo.com.au/focal-points-of-effective-digital-marketing) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Jan 4, 2016 9:54:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/4_focal_points_of_effective_digital_marketing.jpg) ](https://blog.myceo.com.au/focal-points-of-effective-digital-marketing) Any business coach or marketing expert will tell you that staying relevant in this infinitely connected world requires your business to get into digital marketing. Since over 14 million Australians have [internet](http://www.acma.gov.au/theACMA/Library/Corporate-library/Corporate-publications/australians-hungry-for-everything-the-internet-has-to-offer) access, there’s no excuse for your business not to attempt tapping into this huge potential market. [Read More](https://blog.myceo.com.au/focal-points-of-effective-digital-marketing) ## [Why your brand shouldn’t hinge on price promotion](https://blog.myceo.com.au/why-your-brand-shouldnt-hinge-on-price-promotion) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Nov 26, 2015 10:30:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/Why_your_brand_shouldnt_hinge_on_price_promotion.jpg) ](https://blog.myceo.com.au/why-your-brand-shouldnt-hinge-on-price-promotion) Price promotion is a common tactic in bumping up sales for short periods of time. As a crucial function of the market, pricing carries weight in attracting potential or previous customers. Given its relevance, pricing could also have a bearing in terms of your brand and its perception in the market. [Read More](https://blog.myceo.com.au/why-your-brand-shouldnt-hinge-on-price-promotion) ## [Reinvigorating your marketing strategy](https://blog.myceo.com.au/reinvigorating-your-marketing-strategy) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Nov 12, 2015 7:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/Reinvigorating_your_marketing_strategy.jpg) ](https://blog.myceo.com.au/reinvigorating-your-marketing-strategy) As SMEs grow, it’s not uncommon for them to lose a bit of momentum on the [marketing](https://blog.myceo.com.au/topic/marketing) side of things. In between catering to a larger audience, focusing on other aspects of the business and other growing pains, it’s easy to forget that marketing needs constant attention in the face of pressure and other more prominent issues at hand. [Read More](https://blog.myceo.com.au/reinvigorating-your-marketing-strategy) ## [Should You Consider Growth Through Acquisition?](https://blog.myceo.com.au/should-you-consider-growth-through-acquisition) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Nov 10, 2015 8:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/Should_You_Consider_Growth_Through_Acquisition.jpg) ](https://blog.myceo.com.au/should-you-consider-growth-through-acquisition)   Given the challenges of the current economic cycle, the thought of acquiring another business is probably not on your radar right now. However, acquisitions can be excellent ways to quickly increase revenues [Read More](https://blog.myceo.com.au/should-you-consider-growth-through-acquisition) ## [4 Important Branding Assets in Marketing Your Business](https://blog.myceo.com.au/4-important-branding-assets-in-marketing-your-business) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Oct 1, 2015 6:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/4_Important_Branding_Assets_in_Marketing_Your_Business.jpg) ](https://blog.myceo.com.au/4-important-branding-assets-in-marketing-your-business) Your company’s brand is the mental image that fills your audience’s heads when talking about your company and its product/service. In a way, it’s the personality that represents your visions, motivations and aspirations as a company, as well as your audience’s perception, attitude and knowledge regarding it. [Read More](https://blog.myceo.com.au/4-important-branding-assets-in-marketing-your-business) ## [5 ways to improve how you crowdfund for your business](https://blog.myceo.com.au/5-ways-to-improve-how-you-crowdfund-for-your-business) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Sep 21, 2015 6:00:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/iStock_000050938940_Double.jpg) ](https://blog.myceo.com.au/5-ways-to-improve-how-you-crowdfund-for-your-business) The digital age is slowly changing the way people do business. Aside from online shopping, digital marketing and other features, the internet and existing technologies have breathed life into different concepts that were previously impossible or impractical. One of the greatest concept to ever emerge along those lines? Crowdfunding. [Read More](https://blog.myceo.com.au/5-ways-to-improve-how-you-crowdfund-for-your-business) ## [Why Is Branding Essential For SMEs?](https://blog.myceo.com.au/why-is-branding-essential-for-smes) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Sep 14, 2015 6:30:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/Why_is_branding_essential_for_SMEs.jpg) ](https://blog.myceo.com.au/why-is-branding-essential-for-smes) Small and medium-sized enterprises can be apprehensive when it comes to funding marketing communications initiatives. [Read More](https://blog.myceo.com.au/why-is-branding-essential-for-smes) ## [The Essentials of Email-driven Marketing](https://blog.myceo.com.au/the-essentials-of-email-driven-marketing) Posted by Jarrod Bramble, Managing Partner, Accounting & Taxation Services on Aug 3, 2015 6:30:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.myceo.com.au/hubfs/Blog_Images/The_Essentials_of_Email-driven_Marketing.jpg) ](https://blog.myceo.com.au/the-essentials-of-email-driven-marketing) Forget what other people may have told you about how email marketing doesn’t work anymore. Any business coach or marketing expert will tell you that, if done properly, it’s still one of the best ways to reach out to your audience. [Read More](https://blog.myceo.com.au/the-essentials-of-email-driven-marketing) [Previous](https://blog.myceo.com.au/topic/marketing/page/1) [All posts](https://blog.myceo.com.au/all) [Next](https://blog.myceo.com.au/topic/marketing/page/3) ### Recent Posts ### Categories - [Marketing (31)](https://blog.myceo.com.au/topic/marketing) - [Finance (24)](https://blog.myceo.com.au/topic/finance) ### Subscribe to our blog × ## Jumpstart your business today. Sign up for myCEO’s newsletter for more insights, strategies and information on how to improve your business and stay ahead of your competitors. Copyright myCEO © 2019 All rights reserved.