Blog

The challenges and hardships encountered in every business are a fact of life. While there’s only so much one can do to change external factors, one area you can control is the way in which you respond to those challenges.  

Small and medium-sized enterprises can be apprehensive when it comes to funding marketing communications initiatives.

If your small business or startup is fortunate enough to thrive and survive the current economic landscape, maybe it’s time to take it to the next level. and consider expansion.

Human resource departments as we know them haven’t changed all that much.This might be because of ingrained company culture, general apprehension when it comes to change, or simply because things have worked well until now and never really needed to change.

Since not all businesses can afford a dedicated marketing and communications team, a smart business coach will recommend engaging a third party marketing organisation to develop your brand strategy and marketing material. But how do you ensure that your new creative partner will deliver the best result?

Conflicts are inevitable. As with any relationship, professional relationships within the office setting could turn sour at any moment. Be it pride, jealousy, issues on professionalism, or petty moods and ill tempers, conflicts, though human in nature, can have serious implications in the overall growth and productivity within the work environment.

The information age has commodified data in such a way that businesses use it every chance they get to edge out their competition. As the digital web sprawls over and make connections between every single thing, collecting data about consumers, as well as their profiles and behaviour, has never been easier.

Small business owners often have this somehow vilified perception of banks. Seeing banks as purely logical institutions that bet and back on sure things, entrepreneurs are often frustrated when coming to terms with a bank to help fund their growing business.

Entrepreneurs should recognise that sales is a harsh and fast-paced struggle to stay above water. No matter how experienced and effective your sales team might be, what works now might not work tomorrow, especially when it comes to consumers and their ever-changing preferences and buying habits.

Social media is a huge boon for small businesses, as it levels the playing field when it comes to business marketing. Aside from providing fast and asynchronous communication between a business and its audience, social media can also help promote an enterprise because of its reach.