Your business may already have an inbound marketing strategy in place, so why should you pay attention to more tips and tricks? Sometimes you just need a reminder of how to be conscious about your messaging without introducing a new plan for your marketing team to execute.
Here’s how you can keep your strategies up to date without being overwhelmed by the busy world of inbound.
1. Clean Up Your Contact List
Email Direct Marketing relies on having a targeted audience to send emails to. If you’ve had this leg of your plan up and running, try to see which of your contacts are responsive and which on-hand addresses are not. People bent on ignoring your mail can inflate your metrics unnecessarily or call your attention to unanswered needs in their customer journey. In any case, learn when and how to separate these individuals from high-quality leads so that your material only reaches its specified target.
2. Make Sure you Blog Consistently
Easier said than done. Being able to blog consistently means your content should pass frequency and quality checks. Do you have separate writers for your blog or just one individual in charge of creating posts? Between each post, it’s possible to have very noticeable inconsistencies in tone and relevance. Be mindful of quality within and across all blogs, as you want to work your way towards having loyal readers. You should also avoid lagging behind your editorial calendar so that your business doesn’t build an online history of unprecedented hiatuses.
3. Position Your Content
Instead of looking at this as where to you position content online, think of how to deliver value in a way that others can’t. Because the Internet is saturated with information from different brands, attracting visitors to your website isn’t as easy as scheduling a year of social media posts. You can scope out competitors to identify which trends engage mutual audiences, but avoid copying their content altogether. If audiences have heard or seen it from someone else, your content won’t stick. Find other ways for your captions, images, and blogs to deliver unique information that others will pay attention to.
4. Target Audiences With SEO as Well
This reminder encourages you to update existing SEO practices, not replace them entirely. If your website pages have already been through the process of being optimised for search engines, you can still review them for phrases that sound dull and uninviting. Don’t be repetitive or incoherent. Don’t just string together general keywords to form a meta description. The people who click on your links have more sophisticated taste than search-engine bots, so you need to be writing things to suit their consumption.
5. Nurture with Premium Content
Marketing is already reaching the point where it is responsible for a large portion of the customer journey, which is why you should be putting in extra effort to nurture your leads. Are you offering them anything of value to keep them interested in your business? How about anything new? There are different kinds of premium content you can serve up, so don’t limit yourself to the using the same offers you published last year.
6. Be Sociable On Social Media
Facebook may have updated its guidelines on showing branded content, but feeds on Twitter, LinkedIn, Google+, Pinterest and many other sites can still be fun to populate. The question for you to ask is, will you create opportunities for engagement or just noise? Interaction is the key to using social media for business, so be prepared to mingle, refer to other brands, and avoid being too self-absorbed.
7. Use Metrics To Propel Further Strategies
When was the last time you summed up your report into an action word? Doing so allows you to transform a sheet of numbers into actionable strategies for your business. These reports aren’t useless, so be sure to soak up every angled insight in them before setting them aside.
Do you find your business keeping its strategies up to date in this manner? If you don’t, you still have the opportunity of doing so.
Staying on top of current business strategies has always been what myCEO professionals are experts at. To see how our service has helped other businesses, you can download this case study.