Blog

5 Marketing Pitfalls You Should Avoid

Even with a business coach on your side, marketing your brand and product/service requires a lot of time and resources from your company. Add to that the stress and challenges of the other aspects of your business and it’s easy to fall prey to mistakes and oversights in mapping out and executing your marketing strategies.

Read More

3 Kinds of Investors You Should Avoid

In the lifetime of any growing small to medium-sized enterprise there could come a time when you’ll need to start looking for investors and business partners. Investors play an important role in providing capital and resource-based support to your business in exchange for potential/future recompense. While you’re still in charge of steering your company through the economic landscape, investors aid you as you map out your business expansion and development.

Read More

Creating A Small Business Operations Manual

What would your employees do if you suddenly need to take a prolonged absence? With an operations manual in hand, ensuring consistency and uniform product/service quality delivery makes it easier for managers and temporary persons-in-charge to take over.

Read More

Tips For A More Effective HR Department

Companies often look outward and focus on the external factors that might affect the success of their business. While most of your business’s successes depend on your interactions with your consumers, economic climate and government support, internal systems within your business are also crucial in creating a sustainable enterprise.

Read More

How to Align Your Sales and Marketing Teams

When your Sales and Marketing teams are not properly aligned, you know you’ve got a communication problem in your company.

Read More

Tips in Improving Your IT Department

The IT department has become an important part of the business hierarchy, as more enterprises realise the need for technology in the workplace and the opportunities that digital spaces provide. Their role? Ensure that your technological resources are operating at full capacity in order to increase the efficiency of your other departments.

Read More

How To Manage Your Online Business Reputation

Every industry has the potential for unwanted PR problems. So if things do go pear shaped, you need to know how to cope not only the issue itself but also with the possible damage to your hard-earned reputation.

Read More

Running a Business on a Budget

So you have an ingenious business idea that you’re itching to turn into a reality. The question is, do you have what it takes to follow it through? People think that the business idea is the most important part in starting the business - and they couldn’t be more wrong.

Read More

4 Key Steps in Digitising Your Business

It’s easy to say that your business has transitioned to digital, but it’s another thing entirely to use the full potential of modern-day technology in improving your business. While some companies are deftly reaping the rewards of going digital, others are still unsure about whether it’s worth the investment in the first place and fumbling at the fringes.

Read More

Conducting a Market Research for your business

A good management consultant will tell you to never assume that you know everything there is to know about your consumers and the current market. Instead of relying solely on your business instincts, consider conducting market research when launching a new product, as well as finding a niche or a market for it.

Read More