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Insights On Acing A Marketing Plan

Marketing plans: they increase the revenue you may gain, improve visibility, and most importantly, give you an advantage over the competition. Built on campaigns and expanded through strategic deployment of content and activities, they contribute to the all-important brand image.

An integral part of (but not to be confused with) a business plan, a marketing plan has plenty of subtleties around it that can be easily confused with the requirements of a solid business plan. Here’s a few insights that can help you differentiate them - and ace that marketing strategy in the process.

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Understanding cloud computing business models

Cloud computing can be difficult to understand for entrepreneurs who have no background in IT systems and the latest tech. A revolutionary way that enables businesses and private users alike, cloud computing is a service provided by companies through the internet.

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Must-have qualities of top-notch IT experts

Forget the hardware and software for a minute - the IT department is only as good as the people within it. Your IT team supports all other aspects of your business by providing resources and technologies that help improve efficiency and effectiveness. Without them, your cutting-edge system means nothing.

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How an audit will improve your business and its sale value

If your succession planning has identified that your business needs to be "sale-ready,” an independent, quality audit from an online/virtual accountant is a vital investment that could return significant dividends come sale time.

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The steps in mapping out a succession plan for your business

In order to ensure smooth operations and continuous growth as a business, companies should prioritise effectively managing their employees to fill key leadership positions. Ask any management consultant and they’ll probably tell you that succession planning is a key process that ensures sustainable and competitive growth.

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5 ways to improve how you crowdfund for your business

The digital age is slowly changing the way people do business. Aside from online shopping, digital marketing and other features, the internet and existing technologies have breathed life into different concepts that were previously impossible or impractical. One of the greatest concept to ever emerge along those lines? Crowdfunding.

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4 HR practices to cope up with the times

Human resource departments as we know them haven’t changed all that much.This might be because of ingrained company culture, general apprehension when it comes to change, or simply because things have worked well until now and never really needed to change.

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5 Key Parts of a Great Creative Brief

Since not all businesses can afford a dedicated marketing and communications team, a smart business coach will recommend engaging a third party marketing organisation to develop your brand strategy and marketing material. But how do you ensure that your new creative partner will deliver the best result?

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7 Hiring Pitfalls Your HR Department Should Avoid

Any business coach will tell you that employees are the backbone of every business.  Employees help you reach your business goals by lending their expertise and fulfilling their responsibilities to the company. Hiring plays an important role in every company as it acquires top-notch employees who have the necessary skills, expertise and experience to push your business.

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The Essentials of Email-driven Marketing

Forget what other people may have told you about how email marketing doesn’t work anymore. Any business coach or marketing expert will tell you that, if done properly, it’s still one of the best ways to reach out to your audience.

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