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Insights On Acing A Marketing Plan

Marketing plans: they increase the revenue you may gain, improve visibility, and most importantly, give you an advantage over the competition. Built on campaigns and expanded through strategic deployment of content and activities, they contribute to the all-important brand image.

An integral part of (but not to be confused with) a business plan, a marketing plan has plenty of subtleties around it that can be easily confused with the requirements of a solid business plan. Here’s a few insights that can help you differentiate them - and ace that marketing strategy in the process.

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Basic Branding Tips For Startups

The rising numbers of both emerging companies and crowdfunded campaigns are ushering in a new need for management. We’ve all heard stories about the successful company that eventually failed due to the lack of proper management and poor business development strategies with growing their brand - but the good thing is that you can learn from their mistakes.

Here are some essential branding tips for startups that will grow your brand:

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How NOT to lose employees: Insights on employee retention

In competitive job markets, retaining high quality talents and employees can be problematic. Aside from the existence of countless other growth opportunities, issues with the management, personal reasons, job fit and other issues can plague your employees and cause them to rethink their career within your company.

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Must-have qualities of top-notch IT experts

Forget the hardware and software for a minute - the IT department is only as good as the people within it. Your IT team supports all other aspects of your business by providing resources and technologies that help improve efficiency and effectiveness. Without them, your cutting-edge system means nothing.

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Unique leadership strategies for SMEs

Ahead of the curve. Faces adversity headlong. Role models. Along with qualities such honesty, integrity, passion, decisiveness, wisdom and many other ideals, these are the phrases that people think along the lines of when talking about leaders.

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How an audit will improve your business and its sale value

If your succession planning has identified that your business needs to be "sale-ready,” an independent, quality audit from an online/virtual accountant is a vital investment that could return significant dividends come sale time.

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The steps in mapping out a succession plan for your business

In order to ensure smooth operations and continuous growth as a business, companies should prioritise effectively managing their employees to fill key leadership positions. Ask any management consultant and they’ll probably tell you that succession planning is a key process that ensures sustainable and competitive growth.

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5 Signs Your Business is Ready for Expansion

Expansion is one of the most exciting and daunting parts of a business’s lifecycle. Aside from the tremendous amount of effort, capital and other resources it requires to do it right, this business move comes with the inherent psychological fear of having a sophomore slump that can’t quite accomplish the standards of your initial business.

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Bad habits that damage your business

The challenges and hardships encountered in every business are a fact of life. While there’s only so much one can do to change external factors, one area you can control is the way in which you respond to those challenges.  

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Business expansion guidelines for SMEs

If your small business or startup is fortunate enough to thrive and survive the current economic landscape, maybe it’s time to take it to the next level. and consider expansion.

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