Blog

5 Tips and Tricks For A Better Sales Strategy

More than just calling up leads and hard selling your product/service in order to gain customers, sales should be a strategic and planned process that addresses the consumer’s pain points and align it with the brand’s offerings.

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The steps in mapping out a succession plan for your business

In order to ensure smooth operations and continuous growth as a business, companies should prioritise effectively managing their employees to fill key leadership positions. Ask any management consultant and they’ll probably tell you that succession planning is a key process that ensures sustainable and competitive growth.

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4 Important Branding Assets in Marketing Your Business

Your company’s brand is the mental image that fills your audience’s heads when talking about your company and its product/service. In a way, it’s the personality that represents your visions, motivations and aspirations as a company, as well as your audience’s perception, attitude and knowledge regarding it.

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Why Is Branding Essential For SMEs?

Small and medium-sized enterprises can be apprehensive when it comes to funding marketing communications initiatives.

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Business expansion guidelines for SMEs

If your small business or startup is fortunate enough to thrive and survive the current economic landscape, maybe it’s time to take it to the next level. and consider expansion.

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5 Key Parts of a Great Creative Brief

Since not all businesses can afford a dedicated marketing and communications team, a smart business coach will recommend engaging a third party marketing organisation to develop your brand strategy and marketing material. But how do you ensure that your new creative partner will deliver the best result?

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SMEs and Big Data Analytics

The information age has commodified data in such a way that businesses use it every chance they get to edge out their competition. As the digital web sprawls over and make connections between every single thing, collecting data about consumers, as well as their profiles and behaviour, has never been easier.

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Building a strong relationship with your bank

Small business owners often have this somehow vilified perception of banks. Seeing banks as purely logical institutions that bet and back on sure things, entrepreneurs are often frustrated when coming to terms with a bank to help fund their growing business.

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7 ways to revitalise your sales team's performance

Entrepreneurs should recognise that sales is a harsh and fast-paced struggle to stay above water. No matter how experienced and effective your sales team might be, what works now might not work tomorrow, especially when it comes to consumers and their ever-changing preferences and buying habits.

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7 Social Media Tips for SMEs

Social media is a huge boon for small businesses, as it levels the playing field when it comes to business marketing. Aside from providing fast and asynchronous communication between a business and its audience, social media can also help promote an enterprise because of its reach.

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