Blog

Comparing Inbound and Outbound Marketing

Of all the advantages and opportunities this increasingly digital world has provided for businesses, its power  as a platform for marketing is one of the easiest, most cost-efficient ways to breathe fresh air into your existing system and business operations. Just ask any marketing expert and they’ll agree with us.

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Effective Starting Points for Digital Marketing

Any business coach or marketing expert will tell you that staying relevant in this infinitely connected world requires your business to get into digital marketing. Since over 14 million Australians have internet access, there’s no excuse for your business not to attempt tapping into this huge potential market.

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Does SMS marketing work?

In this constantly connected world, digital marketing has certainly changed the landscape for SMEs. From social media advertising to search engine marketing, from video clips to ad placements all throughout the internet, there are plenty of options out there in reaching out to consumers and letting them know what you have in store for them.

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The Do’s and Don’ts of Pitching your Brand’s Story

Building up your brand’s image and establishing your presence via traditional media both have many positive effects for your business. Aside from the publicity and top-of-mind awareness, a strong media presence is the chance for your brand to inform the audience about what your business does and what it stands for.

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Why your brand shouldn’t hinge on price promotion

Price promotion is a common tactic in bumping up sales for short periods of time. As a crucial function of the market, pricing carries weight in attracting potential or previous customers. Given its relevance, pricing could also have a bearing in terms of your brand and its perception in the market.

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Reduce overhead costs in your SME

All businesses want to reduce overhead costs without incapacitating their operational performance. After all, more savings mean more profit, right? As any financial consultant will tell you, ‘Money is mobility’. These costs are natural part of your operations.

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Reinvigorating your marketing strategy

As SMEs grow, it’s not uncommon for them to lose a bit of momentum on the marketing side of things. In between catering to a larger audience, focusing on other aspects of the business and other growing pains, it’s easy to forget that marketing needs constant attention in the face of pressure and other more prominent issues at hand.

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The more you know, the more you grow

 

In any economic climate, you need to understand what's going on inside your business in order to make sound management decisions. How much do you really know about your business?

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Should You Consider Growth Through Acquisition?

 

Given the challenges of the current economic cycle, the thought of acquiring another business is probably not on your radar right now. However, acquisitions can be excellent ways to quickly increase revenues

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How an audit will improve your business and its sale value

If your succession planning has identified that your business needs to be "sale-ready,” an independent, quality audit from an online/virtual accountant is a vital investment that could return significant dividends come sale time.

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