Digital marketing: the new frontier of every business looking to grow and maintain its presence in an interconnected world. The internet brings an endless amount of possibilities for users, making it increasingly important to leverage the platform to its best ability.
The beauty of the digital realm is that it grants businesses a more efficient way of getting everything they may need in the shortest amount of time: videos can go viral, tools can track websites and clicks and businesses can constantly keep their finger on their audience’s pulse.
But with an increased amount of marketing channels also comes more opportunities to fall short of the mark- therefore it is paramount that you use digital marketing well.
Reaching your target audience
One of the most important ways you can leverage your brand through digital marketing is by reaching your target audience. This task is much easier now than in the pre-digital era, however it can also be quite challenging due to the fact that everyone - including your competition - have access to the same channels you do.
A good way to reach your intended audience is to to use omni-channel strategies. This type of approach commonly works with sales, but can also apply to marketing if a business is successfully able to integrate multiple channels.
An example would be adopting an online marketing strategy and supporting it with a physical presence in the form of a brick-and-mortar store. This kind of marketing assures the presence of your brand and supports the more visible online platform by allowing it to become integrated into the physical space. The possibility of merging the two platforms should also not be underestimated, as interactive displays can draw and hold in audiences, potential or otherwise.
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Building rapport with your customers
The second benefit that comes with leveraging digital marketing is the capacity to interact and engage with your audience while gauging the response to your brand’s actions in real time. Platforms such as social media that encourage a “live” response are perfect places to begin this kind of approach, in addition to being easy to navigate for both businesses and their audience.
The important thing to remember is that a linear approach to marketing isn’t enough for today’s audience. Customers now favour the value exchange model which relies on customer feedback and quick brand response to establish a good relationship.
Specifically, this means that your brand would need to focus on how you’re being perceived by your audience and the actions you take to affect that image. A feeling of alienation from brand to consumer can be damaging; therefore, it’s imperative that you always let them know that you listen to and value their opinions. In digital marketing, this means investing more in your social media team, customer support and QA departments.
In today’s digital age, it’s becoming more essential for businesses to think of how far they can reach rather than the bounds of what they can see. Digital marketing is only limited by the creativity and determination of the brand to reach their desired audience. With persistence and a little bit of research, you can leverage the numbers in your favour.
myCEO’s team of marketing experts can help you explore more options for your business in growing its audience. Contact us for more information.